SEO-Friendly Website Development – Skyrocket Your Rankings

SEO for e-commerce website

In general, the strategy is the same as we said above, with small new elements.

Difference between SEO for e-commerce website and SEO for simple web site

There are several key differences between SEO for an e-commerce website and SEO for a simple website:

Target Audience:

• E-commerce website: Focuses on users with commercial intent, looking to buy products or services. Keywords will be geared towards product categories, brands, and buying comparisons.
• Simple website: Targets a broader audience with informational intent, seeking answers, solutions, or brand awareness. Keywords will focus on topics, services offered, and the company’s expertise.

Content Strategy:

• E-commerce website: Prioritizes product descriptions, category pages, blog posts related to products, and buying guides. Optimizes content for conversions and purchases.
• Simple website: Focuses on informative content like blog posts, case studies, and service pages. Content educates users about the company’s expertise and establishes brand authority.

Technical SEO Considerations:

• E-commerce website: Requires a strong focus on product page optimization, structured data markup for rich product snippets, and fast loading times to ensure a smooth user experience during product browsing and purchase.
• Simple website: Needs to ensure proper website structure, mobile-friendliness, and good page loading speed, but may not require the same level of structured data implementation as an e-commerce site.

Link Building:

• E-commerce website: Benefits from backlinks from industry publications, review websites, and high-authority e-commerce platforms.
• Simple website: Gains value from backlinks from industry blogs, relevant news websites, and other websites with a good reputation in the niche.

Performance Measurement:

• E-commerce website: Success is measured by organic traffic, conversion rate (purchases), and revenue generated from SEO efforts.
• Simple website: Tracks website traffic, lead generation (e.g., contact form submissions), and brand awareness metrics like mentions and social media engagement to gauge SEO success.

In conclusion, SEO for both e-commerce and simple websites aims to improve organic search ranking and visibility. However, the specific strategies and goals differ based on the website’s primary purpose and target audience.

SEO website development cost

The average cost of SEO website development can vary depending on several factors, but here’s a breakdown to give you a general idea:

• Range: SEO website development costs can range anywhere from $3,000 to $50,000 per year, with an average cost landing around $15,000 annually.

Factors Affecting Cost:

• Project Scope: The size and complexity of your website will significantly impact the cost. Larger websites with more pages and features will require a more extensive SEO strategy, driving the price up.
• Competition: The competitiveness of your industry also plays a role. Highly competitive niches will necessitate a more robust SEO strategy, increasing the cost.
• SEO Services Offered: The specific SEO services you require will affect the overall cost. Basic on-page optimization will be less expensive than a comprehensive strategy including ongoing content creation and link building.
• Location: SEO agency rates can vary depending on their location. Agencies in major cities may charge more than those in smaller regions.

Additional Considerations:

• In-House vs. Agency: Hiring an SEO agency offers expertise but comes at a premium. Managing SEO in-house can be cost-effective but requires acquiring the necessary knowledge and skills.
• Long-Term Investment: SEO is an ongoing process, not a quick fix. Budget for consistent SEO efforts to maintain and improve your website’s ranking over time.

Remember: The cost of SEO website development is an investment in your website’s long-term success. A well-optimized website attracts organic traffic, generates leads, and ultimately boosts your bottom line.

A small note about optimizing content for Google in 2024 year

In 4 out of the last 5 analyzed sites we encounter the same error:

Over-optimization content – what once worked well can now have the opposite effect. Since about the middle of 2021 (June 2021 Core Update), Google has become much more critical of pages whose content is too saturated with keywords. And in recent years, this attitude has only strengthened.

We conducted experiments with various content pages that were “well” optimized for competitive queries – we removed exact occurrences of keywords (the main query) in subheadings H2-H4 and in the text every second keyword was replaced by its synonym or pronoun. After a few weeks, these pages began to gradually rise in publication. And not only for the main request, which we unloaded, but also for others.

The second mistake is a small number of entities in the content, or as they say, lack of specifics. Entities are not some fancy term of recent times, but part of a very specific algorithm documented in Google patents (Patent No. US20160371385A1). To put it simply, names of people, names of companies, organizations, cities, countries, educational institutions, hotels, brands, etc., as well as dates – these are all entities.

If all entities are removed from the text, it will be typical “water”, and vice versa – by adding content-related entities to the text, we thus enable Google to better assess the value and originality (novelty) of the content, since Google records not only the presence of the content itself essence, but also assesses how new and relevant it is.